When I speak about the topic of “abundance”, I wonder if people even know what that means. The dictionary describes it as, “an extremely plentiful or over sufficient quantity or supply”, but what abundance means to me is having a “plentiful supply of wealth”, and that could be money, a beautiful home, relationships, etc., but the bigger question I ask when talking about abundance is:

“Do you know what you want?”

I did sales consulting for a telecom corporation recently and interviewed one of their top sales people. I asked the questions, “What are your goals? What do you want?” It was a lively conversation because he came up with a pretty good list of twelve things he wanted. But when I came back to him a couple weeks later and asked the same question, he only got six of his own goals right.


I believe most people don’t really know what they want, but they ALWAYS know what they don’t want:

  • I don’t want to be late
  • I don’t want to put on weight
  • I don’t want to lose my job
  • I don’t want debt

Unfortunately your subconscious mind, YOUR mind dedicated to bringing into your material life what you are always thinking about, does not hear the word “don’t”. So what you’re really thinking, and what your subconscious mind is acting on, is:

  • I want to be late
  • I want to put on weight
  • I want to lose my job
  • I want debt

If what you’re thinking about is what you’re bringing about, if you’re not purposefully thinking about the right things, and Strategy #2 using your thoughts the right way to get the things you want, then what are you attracting into your life? A bunch of negative things!

So…getting back to “abundance”, that to me is, “what are the big things I visualize and imagine already being in my life?” And then, to make it clear to your subconscious mind, having pictures of those things, dwelling on those things, meditating on those things, praying for those things, falling asleep with those things on your mind, and waking up with those things on your mind.

When you make the sale, team with your subconscious mind, and both your conscious and subconscious mind are wanting the same thing, that’s when miracles happen. That’s when you start attracting WONDERFUL things into your life…your life filled with the abundance you deserve!

By Bill A Johnston

About Bill: Bill A Johnston is a Motivational Speaker, Author and Sales Consultant. His new book, Strategies for Cats, Change the Way You Think, Receive the Abundance You Deserve, recently reached #1 on Amazon’s Best Seller list in three categories.  His easy-to-read story about a homeless cat improves lives.

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